North Scottsdale Technology
North Scottsdale Technology
North 102nd Place
Scottsdale, AZ
(480) 629-4991

Your website and its associated keywords are the lifeblood of your business. At North Scottsdale Technology, our Search Engine Optimization (SEO) experts analyze actual web queries in your industry and your direct competition to help determine which keywords and phrases will work best for your business to drive the most traffic to your website.

By optimizing your website for each search engine, you’re getting free website traffic each time a person clicks on a link to your site. Experts agree that SEO is not just one of the most effective forms of online advertising, but one of the most effective ways to market your business online and/or offline using any media―period.
NORTH SCOTTSDALE TECHNOLOGY is a full service Internet marketing company that can help your website achieve a top ranking with one or all of the major search engines such as Google, Yahoo, Ask, and MSN (Live). In addition, our company can help develop your Internet marketing strategies using Web 2.0/3.0 tools such as social networking for business and more!

INTERNET MARKETING

The Internet can seem like a sea of confusing options with many things to see and do, but how do you know which Internet marketing and search engine optimization activities will help your business the most? You need to maximize the impact of everything your website does for your business and every minute your potential customer spends on the Internet.

North Scottsdale Technology knows the Internet. From social networks like FaceBook, MySpace, and LinkedIn to Internet advertising with banner ads, google ads, and RSS feeds, we work for you to help you improve the quality of your website results. You need your website to work for you and we can help you make that happen through search engine optimization and Internet marketing plans.

HIGHER RANKING MEANS MORE VISIBILITY

“Higher rankings” means whether or not you show up on the first page of a search or several pages into the search results. When your potential customer searches for a specific term that pertains to your business, your potential customer will get results that show a list of company descriptions and names with links to those sites. There could be hundreds of sites listed, but only 10 on the first page for that specific business description. That first page means that companies (like yours) on that page have “higher rankings” in organic searches and are therefore much more likely to be clicked on and visited.

The listings on the right hand side of the page and in the colored box at the top are paid advertising. Paid listings can sometimes help you to get organic (or natural) rankings that are higher and land you on page one, but they are not the only way.

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization or SEO is a way of making sure the robotic “crawlers” and other software used by search engines recognize your site. They need to gain valuable search engine terms from your site and then “index” your site. Indexing provides a rating system and determines what order sites display when someone searches on a term or phrase looking for information. The friendlier your site is to search engines obtaining the right information, the more likely you will rank higher.

North Scottsdale Technology can provide you with the needed review and improvements to your site to ensure you are “search engine crawler” friendly. By having the right keywords and the right balance of information on your site, you can begin to get better results from your investment with more clicks and more business.

WEB 2.0 AND WEB 3.0, SOCIAL NETWORKS, INTERNET MARKETING, AND ADVERTISING

Let us cut through all the bywords and the possible options and help you define your Internet marketing program by including the following great options:

•RSS feeds
•Social network activity
•Website logs (BLOG)
•E-newsletters
•Dynamic content
•Google adwords campaign (Pay-per-click Management)
•Digital portfolios
•Video blogs
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