Small Business Websites Only

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Small Business Websites Only
334 Lindbergh Drive
Prescott, AZ
(928) 445-2564

Why Your Existing Website Isn't Helping Your Business
Many website designers produce attractive websites that business owners are quite happy with initially. It isn't until the site has been up for six months or a year that they begin to ask, "What good is it?" Launching a website is just the beginning of an Internet marketing strategy. If your website designer didn't include search engine optimization on-site according to Google's guidelines and submit your site or add at least one link off-site, you may NEVER show up in Google. Placement on page one or page two in search results is critical if you want your site to bring in new business; however, you have to be realistic about your competition. A loan officer will find it almost impossible to compete nationally for mortgage customers but might do well specializing in a small niche and attracting a very particular type of borrower. If your business comes from referrals and you use your site primarily as a reference like we do, Google placement isn't as important–although I don't know anyone, including us, who wouldn't like to be Number One on Page One of Google, Yahoo and MSN!

Search Engine Optimization: Search engine optimization (SEO) and search engine marketing (SEM) aren't rocket science but they do take time and effort. SEO requires creating website pages with good content and strong keywords in the title, description and text on each page. Your website pages should appeal to both human visitors and search engine "spiders" (robot programs). That means page content should be easy to read and flow smoothly so it's pleasing to potential customers while it also contains carefully chosen and well placed keywords to ensure it's properly indexed by search engine spiders.

Search Engine Marketing: Search engine marketing means off-site promotion and it's accomplished by posting links back to your site in articles, press releases, forum comments, directory listings and additional web pages such as MerchantCircle.com or Squidoo.com. Again, not rocket science, and something you can do yourself if you enjoy writing and have the time.

If you're rather have us handle SEO and SEM for you and maybe update or makeover your site with a fresher look or create a completely new custom website, please contact us to discuss your project.