Tweaked
Tweaked
8743 East Pecos Road, Suite 122
Mesa, AZ 85212
Ph 480 371 4595
Realistic Expectations
Our strategy revolves around the notion that search engines prefer quality websites that adhere to their recommended “best†practices. There are a lot of ways to “trick†the system, but if you are planning on creating a marketing asset of lasting value it’s better that you “play by the rules†from the beginning. Plain and simple, we don’t do business with “pump and dump†mindsets. We aren’t interested in helping “spam†the Internet. We want to find real and long lasting relationships that are benefited by marketing online and if the search engines flag or blacklist one of our sites, all of our customers are at risk. Search engines know way more about us then most realize.
With that said, we take a very “common sense†based approach to everything we do. Regardless of how long your company has been in business, we will often begin with initial keyword research and domain availability. Take our company for example…Tweaked is a moderately clever name for an Internet marketing company but the term Tweaked is rarely searched. It is who we are, but its not specifically what we do. Unless you’re a household name brand already, your company is most likely like ours. The term “internet marketing arizona†however, is searched approximately 1,300 times per month and the domain was still available when we created this site. This is not a perfect science but most search engines recognize that any keyword centric domain is significantly relevant when someone searches for that specific keyword and they usually rank well “organically†quickly. In short, why not capitalize on markets that already exist online before spending the money it would take to carve out new ones.
While keywords do play a critical role in finding success with online advertising, this method is just the tip of the iceberg. Our strategies go much deeper and they aren’t unsubstantiated theory or speculation. We use empirical data to justify our recommendations and openly admit when a “risk†exists. We put great value on search engines and the role they play online. The hard thing is that each search engine has a different set of preferences and we can’t make them all happy, all of the time. Playing to their strengths and weaknesses allows us to gain the most we can, as often as we can.
The strategy session that we require new customers to go through provides an education on the key components of effective Internet marketing and an in-depth review of what opportunities exist for your company online.
Welcome to Internet Marketing for Arizona
The actual name of our company is Tweaked and we are an Internet marketing firm dedicated to companies in Arizona. We do some work nationally and internationally, however we have found that real success requires active collaboration with our customers and long range relationships are often strained. Plus we get homesick when we have to travel for extended periods.
We know a lot about Internet advertising (i.e. what works and what doesn’t work) and we are willing to admit that Internet marketing isn’t always an effective “bottom line†activity. For most companies however, it is a powerful way to drive business and increase revenues.
Before we formally take on a new customer, we require them to meet with our 2 owners for a 2 hour strategy session. This meeting costs $3,500 and the potential customer leaves with a customized outline for marketing their business online. We do this because the presentation and research we prepare for this meeting includes proprietary methods and fulfillment sources. We also don’t require that customers work with us to achieve the strategy we create. Sometimes we are not the best qualified or most cost effective resource.
With that said, we have created this website to educate people on our approach to Internet marketing and convince them to do business with us. We hope you enjoy our straight forward approach and look forward to working with you.
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