Webconsuls, LLC

/Home/Internet Marketing in Southern Arizona/Pima County, AZ - Internet Marketing/Tucson, AZ - Internet Marketing

Webconsuls, LLC
1241 E. Sobre Lomas
Tucson, AZ 85718
Phone: (520) 395-0825
Fax: (520) 395-0824


Web Presence Marketing
Web presence marketing is the process of using the Internet to promote a business. Many have determined that through the World Wide Web they can reach their target audience at much less cost than by using traditional media.

The first step is to develop a professional website with concern for both human viewers and optimized for search engines. The site is then promoted using a variety of techniques. On-going maintenance is required to ascertain the success of the campaign to date and to determine steps to enhance performance. Since the web itself is constantly in flux, the on-going maintenance also involves enhancements to keep the site up-to-date.

A well done web site is of little use unless it is seen. Web marketing is used to generate traffic to your site.

A major component of web marketing is search engine placement. Webconsuls experts can make the changes necessary to optimize the site for search engines and utilize some off-site promotion factors to improve the ranking of the site. The cost of this process, often referred to as organic positioning, is dependent upon the work involved and not with the traffic. So successful organic positioning can bring returns far in excess of the cost. Successful organic positioning requires one to “think like a search engine.” Search engines want to list sites with high reputation that are relevant to the search request. Relevance is generally determined by the content of the web page itself and also content on the various pages linking to that page. Reputation is derived primarily from the quantity and quality of the pages linking to the target page. For Google, reputation is often referred to as PageRank.

Our SEO Programs

SEO Cost, Mission and Web Development Pricing
We believe that our pricing is fully competitive with other Los Angeles Metro, California and U.S-based web development firms. By combining our expertise in web design, construction and search engine placement, social marketing media and pay-per-click, we offer the convenience of "one stop shopping" and at a considerable savings over taking a piecemeal approach.

As the number of websites increase exponentially, and recognizing that Positioning on the first or second page is the goal, labor, technical expertise and increased time requirements are making SEO more expensive each year. In many cases, the cost to compete is prohibitive for smaller Clients. To help overcome these constraints, we are often able to use our previous corporate management and small business experiences to develop affordable, alternative approaches.

Paid Search Engine Optimization - Pay Per Click

Pay-per-Click (PPC) is a popular advertising model that, most often, is used to complement organic (natural) search engine positioning. The model currently used by both Yahoo (Yahoo Search Marketing) and Google (Google Adwords) allows website owners to bid for keyword positioning. The actual ad appears in a separate location on the engines, usually under "Sponsored Sites" category.

Bid strategies are very complex and this is not an arena for the beginner. It is not uncommon for bids to exceed $10 - $50 per click. Additionally, the Yahoo and Google models do not necessarily enable the highest bidder to be in the top position. Positions are determined using a formula which combines bid and site popularity.

The systems is dynamic with bids and positioning changing throughout the day and night, 365 days per year. Accordingly, just monitoring competitors for hundreds and even thousands of keywords is a difficult task. For this reason, Webconsuls prefers to use third party bidding software. This provides us with a very sophisticated oversight tool that we program to make bidding moves in relationship to specific competitors and to the entire marketplace for keywords of interest to us. Thus, the software is always "spying" on the field and reacts or preempts other bidders according to our preset instructions. It enables us to monitor bidding gaps, set limits, target positions and even facilitates competition-buster bids.

Copyright © 2008 Webconsuls.com.